In context of apple iPhone 4, the price is high, it can not afford by middle income level people and the treats may be the increased competition which pressure apple to reduce the price because there are other strong competitors as well who produce less priced smart phone and it also difficult to expand in Asian market because without internet server iPhone cannot be operated. So this SWOT analysis helps to Apple how to turn these weaknesses into strength and treats into opportunity in order to construct the marketing plan and these factor helps to build the shape of marketing plan.
Thus, using all components of marketing mix Sony Corporation operates successfully. Despite the fact that Sony Corporation is not a young company, it can not be considered ossified. The style of the company's management still distinguishes by newness and freshness of the young company and it remains popular through a series of measures to control the implementation of all marketing mix components.
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